« Further blog posts
30 May 2017
image source - Hubspot
 
E-commerce Tips - How to Understand Your Customers Better and Increase Customer Loyalty
 
 
Getting to know your customers is not as simple as it sounds but none the less crucial in sustaining a long and profitable customer Lifecycles.

 

TRUST DRIVES LOYALTY

As today’s online consumer becomes less trusting and more demanding, online retailers must have a clearer, deeper understanding of actual customer needs especially when this knowledge could be the difference between attracting loyal, profitable customers who become proactive advocates or disengaged detractors. Understanding your customer is not just about having more information, but having the right information that positively impacts the customer life cycle and bottom line.

 

Tip - DEVELOP BUYER PERSONA’S

Buyer personas provide a clearer customer profile and more specifically, the practical elements that drive their decision-making process.

Customer attitudes and priorities change consistently and intelligent retailers spot these changes early and adjust their strategies accordingly. Put yourself in the customer’s shoes, look at the available options to meet their needs then assess the ability of your online retail business to meet those needs.

 

CHALLENGE

1.    What is the profile of your “ideal” customer?

2.    How much would it cost to acquire your “ideal” customer?

3.    What drivers influence your customer’s buying decisions? Are they based on financial, personal, seasonal or impulsive reasons?

 

TAKE ACTION

Encourage ongoing feedback –  Talk to your customers and find out what’s working and what’s not. Would they recommend your business and buy from you again?

Create buyer persona(s) – To really know your customer, you need to know who they are and understand what influences and drives them to purchase the products you sell.

Develop a communications program – Think about how and when you engage your customers. Understand their purchase triggers and communicate messages that resonate.

E-commerce Tips - How to Understand Your Customers Better and Increase Customer Loyalty

Are you interested in price monitoring? Request a demo today to see how Competitor Monitor could benefit your business.
Send me updates
Thanks for signing up to receive updates from Competitor Monitor.