
In its originally-intended usage, Price Parity was a system that was designed for retailers who operated via the Amazon Marketplace in addition to other e-commerce platforms, with the goal of keeping prices on Amazon consistent with the prices listed by retailers on other areas of the web. Due to some unforeseen complications of the algorithms, this occasionally lead to some pricing issues on the Amazon site, and there was concern among those at the OFT that it might impact retailers trying to enter and gain a foothold in the market, which is what sparked the initial investigation in October, 2012.
Unbeknownst to Amazon and the OFT, however, many retailers had been using the Price Parity program as a means of carefully monitoring the pricing strategies of their competitors to avoid being undercut, a creative solution to a difficult problem. Suddenly deprived of this useful tool, they are now scrambling to find an alternative solution that will allow them to keep pace with their competitors without a great deal of time-intensive labour. Fortunately, Competitor Monitor already has a tested and proven system in place that will completely fill their need, designed for businesses of any size, type or complexity.
Competitor Monitor offers a full suite of price monitoring and price comparison tools, complete with daily in-depth on-demand reporting via their account management system. A snap to set up, Competitor Monitor can easily replace the Price Parity system as a way of keeping an eye on the competition, which lets you get back to the primary focus of your business: improving the bottom line as you do what you do best.